Alliance articles

Were they really Jimmy Choos? Or was it Dolcis?

You like your customers. You have the greatest respect for them. You regard them as part of your happy enterprise. You wouldn't swap them for the world.

The only problem is, some of them are liars.

There is definitely something about making a claim on insurance that brings out the demon in people.

We can prove it.

The Association of British Insurers recently discovered that 47% of people would not rule out making a false claim. And a staggering 4 out of 10 people thought it was fine to exaggerate the value of a claim. They would quite happily sleep at night knowing full well that they had just made a fraudulent claim.

In case you think your customers are above such behaviour, we speak not of reprobates. These 'people' tend to be male, under 45, married professionals with a mortgage and a respectable full time job.

The porkies add up. It is you that pays for the lovely pair of Jimmy Choos, when your customer bought her boots from Dolcis. It is your corporate wallet that gets hit when the nest of tables from the Salvation Army suddenly becomes a purchase from Liberty. Or the Timex is renamed Longines. (And by picking up the tab you admit liability.)

At Alliance we can help susceptible businesses by assessing the risk in those areas where claims are likely to arise (that fountain in your reception is likely to splash someone's best suit one of these days). And insuring against it (Paul Smith suits don't come cheap). So that if a claim is made, you don't suffer.